They later took the name of Chad Valley as their registered trademark and the building was to remain as the company headquarters for over seventy years.
With the outbreak of the First World War in 1914 toys and games were no longer being imported giving a boost to the British toy industry and Johnson Bros.
How would you feel if he called his mom, obviously a more qualified woman than you, to supplant your deeds?
This long established British toy company has its roots set in a stationery business set up by Joseph and Alfred Johnson (Johnson Bros.) in 1860 on George Street, in Birminghams’ city centre although its origins date back even further to a printing and book binding business set up by their father Anthony Bunn Johnson sometime around 1820.
In 1897 the company relocates to a new purpose built premises in Rose Road, Harborne, a district of Birmingham, a mere 3 miles from the city centre close to the Chad Brook and adjacent to a branch-line railway.
This railway line brought raw materials to the site with most of the toys produced leaving by the same route. (Harborne) Ltd., making stationers’ sundries and cardboard games and their new factory was known as The Chad Valley Works, named after the nearby stream.
In these early days the companys aim was to complement the range of paper and card based products, which had been born out of their printing business, with more ambitious toys using different materials however a strong emphasis on the printed word remained and at a time when it was unusual for most ‘ordinary’ children to be given toys it was little wonder that output was targeted squarely towards affluent families with their well educated children.
Such was the rate of the companys’ expansion since the early war years that in 1919 it was to acquire the nearby Harborne Village Institute which was used as their printing works producing box covers and labels for their toys and games.
The companys’ soft toy production was relocated in 1920 to a new factory, the Wrekin Toy Works, at Wellington, Shropshire, where a new range of fabric dolls were introduced and all three factories were merged to become The Chad Valley Co. In that same year both the Wellington and Harborne works were extended as business continued to increase. In 1922 Chad Valley was a Listed Exhibitor at the British Industries Fair (Stand F.35) Indoor Games, Puzzles, Christmas Crackers and Stockings, Toys of all Description including Playing Balls, Teddy Bears, Fabric Dolls and other Soft Toys, Rattles, Mascots etc.
Men are naturally territorial and that includes the things and jobs he’s responsible for.
They take pride in rising to the challenge and saving the day, because that’s what men do.
If the roof needs fixing and he’s not a roof-fixer per say, any other man will respect the fact that he got up there and got it done anyway. She’s ready to call someone she deems better qualified for the task.
Maybe there is someone better qualified but if it’s your man’s job, it’s his responsibility to ask for help.